I began my career in organic content creation, before specialising in paid ad creative (also known as UGC). I’ve worked with enterprise brands like SkyTV, Nescafé, and Rustlers, as well as ecom brands like Vinted and Estrid. I’ve also supported purpose led platforms such as Female Invest and IGotCover, both directly and through agency.

I moved brand side into social first creative and content strategy. I guide and support brands online and help them fully embrace social media to build brand identity, maximise exposure, and increase sales.

Social needs vary from brand to brand, client to client, but the fundamentals stay the same: building communities, developing strategy, and contributing positively to the online world through brand recognition.

Hi, I’m Kate. I am a Freelance Social & Content Strategist.

content creation examples

Oh incase you were wondering Gretta stands for Growth. Results. Experimentation. Testing. Trends. Adaptation.

Get in touch with Kate

Contact Kate

Every user generated content campaign needs strategy. I always utilise funnel optimisation for paid ads and make sure your content is set up to perform as Meta ads.

This particular ToF paid ad campaign was created for GrowTropicals and pulled in a 9.30x and 10.45x ROAS. I developed the UGC strategy, filmed the content in house and edited the ad(s). I focused on a strong hook, a mix of visuals like emojis and iPhone recognisable buttons, all with the pacing and storytelling that made the ad instantly recognisable and engaging.

Content Strategy that works

UGC (User-Generated Content) – Content Creation, Organic Growth, Community Engagement, Authentic Content | Content Repurposing | ROAS | ToF | UGC Creator | UK UGC

9.30x ROAS

10.45x ROAS

More UGC RESULTS

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5 star Feedback from multiple clients

⭐⭐⭐⭐⭐

Thank you Kate, You absolutely smashed this - 25.97% Hook Rate which we are delighted with! - Victor

This is performing for us SO well - CTR (all): 1.55% (over 50% higher than average) - Female Invest

Hold Rate: 22%. Meta has tracked over 300 sales that have had an interaction with one of your ads. I’d say the most impressive thing with your content is the Hold Rate - Sally